Resurgent Republic sponsored two focus groups in Richmond, Virginia among college-educated suburban women who voted for Barack Obama in 2008 and are not strongly affiliated with either candidate today. Conducted by American Viewpoint, the focus groups were split by age (ages 50-64 and ages 30-49) with household incomes ranging from $65k to $120k and higher. These groups included a mix of single and married women.
In 2008 President Obama carried women voters by 56 to 43 percent (McCain won 53 percent of the white women vote). The pendulum swung back during the 2010 midterm elections as congressional Republicans received a slight plurality, 49 to 48 percent (including a strong majority among white women, 58 to 39 percent). In Resurgent Republic's August national survey, President Obama won 50 percent of the women vote and 4 in 10 white women. Recent public polling in battleground states has shown President Obama widening his lead among women, which is likely reflected in the considerable goodwill the president holds among the voters in our groups. Still the Romney campaign's recent messaging ("Too Many Americans" TV ad) and the upcoming presidential debates offer Governor Romney an opportunity to narrow the gap. The following are key highlights from our focus groups:
It should be noted that many of the responses were more reflective of how these voters view the Republican brand rather than Governor Romney, although this challenge should not be overlooked. In addition, these voters may be more aware of these issues given recent state legislative debates in Richmond.
All voters in these two focus groups supported President Obama in 2008 and are not strongly affiliated with either candidate today.
September 27, 2012
Ages 50-64 / Ages 30-49
Conducted by American Viewpoint